Work Overview

 
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Social Media

  • Analyzed Instagram presence, which led to the development of Twitter and Facebook accounts to conceptualize a better user experience for target customers

  • Developed and implemented social media strategies that increased followers by 80%

  • Effectively increased followers by 1,400+ by creating brand awareness through official hashtag 

  • Increased Facebook engagement by 75% and video interaction by 161%

  • Gained 2.9K followers in 3 days, reached 69K through a live video on social media, and engaged with 15K through hour long social webinar

Web Management

  • Designed a website to optimize initiatives exposure by analyzing data to direct placement for content and strategic updates

  • Increased employee engagement by 85% through a relaunch of the corporate intranet, including content from all departments

  • Established new content marketing strategies including the launch of new social media accounts, creating two website verticals, and developing personas that increased sales by 45% YOY

  • Manage website content and design of pages for 3 states

  • Implemented new subpages to increase traffic to website

  • Generate and revise the website pages and content to ensure information is accurate and timely

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Online Advertising

  • Developed a Q1 promotional campaign using social media advertisements, which resulted in $1.2M ROI and spearheading regional marketing meetings

  • Constructed video advertisement content to visually tell brand story, which resulted in 43K reach, 12K views, 4K engagements, 113 landing page visits, and CPI $0.04

  • Negotiated offsite activation with the top 5 publications in the industry, by implementing an advertising audit to diversify $100K advertising budget

Event Management

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  • Led multiple national brand events and promotions with revenue-building tactics, which gained a contract renewal and expanded the reach of the audience 

  • Executed virtual event planning for contests, store of the year, and employee of the year and coordinated all corporate events

  • Created RSVP emails by utilizing dynamic content the open rate increased by 26% and CTR by 18%

  • Managed an extensive budget and produced three concerts working with acts like Andy Grammer and The Ready